HOW TO DRINK SUM YUM
THE ART OF SHARING SUM YUM.
Soju, Korea’s most popular alcoholic drink, is rapidly gaining global appeal, especially among young drinkers seeking something new. Traditionally served chilled and neat in a shot glass, Soju is also celebrated as a versatile base for cocktails and “someak,” the iconic Soju-beer mix or “Soju bomb.”
With its crisp, mild flavour and smooth, slightly sweet finish, Soju is perfect for purists and cocktail lovers alike. Rooted in centuries of tradition, Soju drinking carries cultural rituals that enhance the experience. Sum Yum honours these traditions while adding a uniquely Kiwi twist to the etiquette of sharing soju.
SUM YUM AIMS TO CREATE CONNECTION AS A DRINK TO BE SHARED.​
-
Keep it chilled: Refrigerate at least an hour before serving for optimal taste. This mellows the alcohol and increases the viscosity.
-
Drink socially: Sum Yum is made to share! Soju is best shared with family and friends.
-
Use proper glassware: Shot glasses enhance the experience.
-
Avoid pouring your own drink: Fill others’ glasses and let someone else pour yours.
-
Pour and receive with both hands: A sign of respect by Sum Yum drinkers.
-
Turn away to drink: Cover your mouth and turn away when in respectful company.
-
Respect the hierarchy: Elders or seniors drink first.
-
Clink properly: Position your glass slightly below a senior’s when you cheers.
-
Finish the shot: A full glass is a no-go in Soju culture—finish each pour!
​Soju is a drink that thrives in the company of others, sparking connection and celebration with every sip. The spirit of togetherness amplifies its rich flavours, making it the perfect choice for making a memory.
